Google Ads is the digital advertising division of Google. It’s an important part of Google’s advertising ecosystem, as it makes up a significant portion of the company’s revenue. It’s also worth knowing that Google Ads by Google Ads Agency Melbourne doesn’t just exist to give marketers more ads to work with – it’s also there to make sure those ads are useful and engaging for users. That being said, the Ads product has grown a lot over the past few years, and it’s now filled with different ad products. This article is intended to be a beginner-friendly guide on how to create effective and engaging ads for your business on Google Ads.
What is Google Ads?
Google Ads is a division of Google that offers marketers tools to help them create and manage digital ads for their products and services. It’s often referred to as the “front end” of Google but is actually a separate company with a separate management team.
The Role of Video Ads in Google Ads
Video ads are now an important part of Google Ads, as per Google Ads Agency Melbourne. When Google first rolled out ads that featured video, they were predominantly static images, but now almost all of Google’s ads feature some type of video. Google’s algorithm recognizes and ranks video ads based on how relevant and engaging the ad is for the user. For example, if you’re an e-commerce store looking for a new electronic cigarette, you might see an ad that features a smoking man with a cigar. However, if you’re looking for a new electronic cigarette that doesn’t contain tobacco, you might see an ad that features a man who is puffing on a vape.
The Role of Text-Only Ads in Google Ads
As Google has focused more and more of its efforts on improving its algorithms, it’s also begun to test the boundaries of its advertising policies. Since the beginning of 2017, Google has begun to allow some types of non-visual ads in its text-only ads. Here are the main types of non-visual ads that Google has started to allow in its text-only ads: In-text ads (e.g., “This post is Awesome!”), In-text widgets (e.g., “Check out this great deal!”) Static text (e.g., “Great deal! Buy now!”)
Ad serving on Google Ads
The first thing you need to do when creating an ad for Google Ads is to decide what type of ad you want to serve. There are three main types of ads you can serve on Google Ads: Fixed-price ads, In-programmable-advertising (IOP) ads, and Programmable-advertising (PPA) ads Fixed-Price Ads Fixed-price ads are the most common type of digital ad, and they usually fall under the heading of “selling directly to consumers.” For example, the following is an example of a fixed-price ad: “This product is on sale for $49.”
At the bottom of the ad is a call-to-action button that you would use to encourage the user to click on the ad. “In-Programmable-Advertising” In-programmable-advertising is Google Ads’ unique form of non-visual ads, where you can program your own ads to run on Google Ads. There are a few types of in-programmable advertising you can use in your ads: Programmable-Advertising: This is what Google Ads calls its own brand of in-programmable advertising.
When you run PPA ads, Google approves your ad and then gives you the option to add whatever custom effects or messages you want. You can also choose to pause your ad if you want to take a break from the campaign and restart it later for higher ratings or pay-per-click (PPC) ad rates. Partner-crafted ads: This is a fun way to create ads that aren’t necessarily programmed by Google. You can create ads that Google won’t approve and let you create a campaign around them.
Key takeaways
Google Ads is a digital advertising ecosystem that includes search, display, and video ads, as well as measurement and optimization tools. Google Ads is a heavily regulated business with strict guidelines and policies as per Google Ads Agency Melbourne. Your ads can help you advertise your products or services and get more people interested in your brand. However, Google also has strict ad policies that landowners need to be aware of when it comes to video and other forms of digital advertising. Landlords who are following these rules will be in good standing with Google and can expect to continue to find success on the platform.
