There is not much difference between SEO and digital marketing as both execute the same functions and have the same skills. Both+ have different titles, but just for the sake of marketing needs. SEO focuses on bringing in organic clicks while digital marketing aims at establishing the online existence of a company, which goes beyond SEO. There are some services that need to be taken care of along with optimising of a website and search engine marketing.
These factors include selecting the right keywords, blogging with SEO content, behavioural marketing, contextual marketing and so on. Mobile advertising would need SEO. To achieve this, a strong SEO and digital marketing strategy is essential. If you’re looking for SEO strategies to propel your business forward, opt for Blurn Digital Marketing Agency. This company offers different digital services that can help your brand establish a strong online presence.
How SEO Helps Transform Online Businesses
More than Thousands of People Use Search Engines Every Second:
When a brand implements online SEO into their marketing strategy, the business is being marketed to thousands of people every second! When SEO is used to market the products and services of your brand, it becomes visible to a larger user base. There would be a higher chance of attracting interested customers and this would help in gaining more conversions. Without SEO, the audience will not even see the website of your brand.
Many People Ignore Paid Ads:
Although a paid ad is a great opportunity to advertise your brand’s business, most of the users ignore paid ads that appear in search engine results. It means that there is a better chance of someone ending up clicking on your website if it appears in organic search results. Ranking organically means the website shows up automatically in the search result page. However, your brand would require a strong and solid SEO campaign to rank organically.
Most Companies Implement SEO:
If your company or brand wishes to stay ahead in the competition, SEO is a must! Most companies prioritise in growing their SEO campaigns so that the organic rankings of the websites improve. If your brand or company never opts for an SEO campaign, the business will likely get affected and fall behind in appearing on the search results page. The business will get overshadowed by companies who perform SEO. For this reason it is necessary to have a strong SEO Campaign. Get in touch with a reputed and professional digital marketing company like Blurn to help you cater to all your SEO needs. The experience and expertise that Blurn SEO Agency offers can help your brand establish a strong online presence!
SEO Boosts Conversions:
When compared to traditional marketing, SEO conversion rate is extremely high. Traditional marketing strategies usually see a lower conversion percentage when compared with SEO conversion rates. It is a huge difference and clearly illustrates why SEO can be one of the best marketing strategies.
Local SEO can be Effective:
If your brand is a local business, SEO can be of great benefit to you as a marketing strategy. Most of the users would visit the website, and call or visit the local business after they search in the search engines. The main point is your website should organically rank higher for the audience to find you. Having a strong local SEO strategy is very important.
Factors to Implement for an Effective SEO Strategy
Continuous Keyword Research: Keywords can be the basis of any SEO campaign. They are the building blocks of content. Identifying the right keywords is very important as it determines the content you would implement and how your website would rank in SERPs. For example, if you end up choosing keywords which may have high search volume and huge competition, you won’t be ranked for that keyword. However, choosing keywords that have high search volume and less competition can provide better chances at ranking higher. If you take care of such minute details, the keyword research would be worth it. It’s always necessary to keep in mind that fresh content will ensure website ranking in search engine results. Continuous content would also mean continuous keyword research.
Consistency in Content Creation: The more content you create; the more keywords can be your target. This can increase the chances of your webpage showing up in search engine results. Content creation is no doubt, one of the most important aspects of SEO strategy. After all, content would get ranked on your website. Hence, creating a strong content plan is inevitable. It is also important to create different types of content.
Constant Monitoring: When an SEO strategy is implemented on your website, it is essential that you have to track the success rate. Constant monitoring of the strategy should also be carried out. If you post some content on your website but never check back the traffic you received in search engines, the SEO strategy would be futile. Without any information, you won’t be able to identify whether the content has targeted the right audience, if you used the right keywords, or if the content was appealing or not to the target audience. This would make it necessary to ensure that there is a way of tracking the success rate of your content. The information you gain from analysing the content can help you make changes in the campaign to ensure its success.
The three initiatives are just the tip of the iceberg when it comes to SEO. There are various other initiatives such as creating effective titles and meta tags, managing and linking social profiles and link building to mention a few.
SEO is generally a time-consuming process unless you have a team or an agency that is well-trained in SEO to help you. However, if you plan to hire some employees for SEO, it would be a tedious task to train the person regarding your brand activities, training regarding campaigns etc. You will have to even pay for the employee as well as for various tools that can help in implementing a successful campaign. This would result in you investing a lot of time and money. Whereas hiring an agency like Blurn SEO agency can be much cheaper! All you have to do is hire their services and their expert team will manage the rest for you!