4 Ways SEO Will Evolve In 2023

SEO is one of the most dynamic digital marketing strategies, and it’s only going to get more interesting in the next few years. As more and more marketers adopt organic search engine optimisation, competition is fiercer than ever before. 

This means that SEO is evolving constantly to stay relevant — and keep up with popular trends like voice search and artificial intelligence by partnering with Expert SEO Agency in Australia.

Here are nine ways we predict SEO will change over the next five years:

Useful Content 

In the future, it’s not just going to be about the quality of your content. It will also be about how useful it is.

Let’s say you have two similar pages: one with a bunch of fluff and no substance, and another that offers valuable information. In this case, Google would probably prefer the second one because it serves a purpose beyond simply entertaining readers or providing them with entertainment–it helps them solve their problems!

The same goes for social media posts: if you want them to go viral, include useful information in addition to entertainment value (like memes). The good news is that you don’t even have to write this content yourself. 

Expert SEO Agency in Australia

Expert SEO Agency in Australia that offer advice and help you create useful content. You can simply curate these resources, compile them into an article, and publish it on your website.

Google Web Stories

Google Web Stories is a new feature that will allow you to share stories with your customers. It’s a great way to create more personalised experiences for them, but also serves as an opportunity for brands to tell their brand story in an authentic way.

For example, let’s say I’m creating an online course on how to play the guitar. Instead of just listing all the details about my product or service on my website, I could make use of Google Web Stories and tell my potential customers about myself–what inspired me to create this course? How long have I been playing guitar? Why do I think it’ll be helpful for them?

Core Web Vitals 

Core Web Vitals is a new initiative from Google that will help webmasters improve their websites. Core Web Vitals is an extension of the Google Search Console, which means it’s available to anyone with a verified account.

Core Web Vitals helps you identify issues with your website and fix them so that you can improve your search rankings. 

The tool provides insights into how well your site performs across different areas like speed, security and mobile friendliness, helping you make adjustments as needed so that visitors have a good experience on all devices–including phones and tablets–when they come across one of your pages in SERPs (search engine result pages).

Artificial Intelligence

Artificial Intelligence (AI) is already making waves in the SEO world. It will continue to grow and evolve as a tool that marketers can use to improve their content creation, search query analysis, ad targeting and personalisation strategies.

AI can be used to generate ideas for blog posts or articles based on keywords you choose. You can also use AI to analyse your competitor’s SEO strategy by looking at keywords they’re targeting so you can identify gaps in your own content strategy that need improvement.


SEO is an ever-changing field. It’s a constant battle between Google and the SEO community, with both sides trying to outsmart each other. 

As search engines become smarter and more sophisticated, we will need to adapt techniques accordingly in order to stay ahead of the curve. So why wait? Hire Expert SEO Agency in Australia today and stay ahead of the SEO game.