How developing custom mobile applications could benefit your business?


Businesses of all kinds, whether it is medium, small or large take advantage of the customised business apps as ur helps them in remaining competitive and increase productivity.

If you are looking for an agency to manage or create your social media handles such as Blurn , Facebook, Twitter, LinkedIn etc or for other digital marketing (SEO, SEM, PPC) and website development services, you could reach out to Blurn which offers various services. If you’re looking for an iOS or Android app developer or a Mobile Application Development Company, you can contact Blurn where the professionals would help you in designing an app based on your requirements. Other than that, the professionals could establish a strong online presence if the brand is new. They can even formulate a unique digital marketing strategy along with developing a mobile app, sticking to your needs and requirements that would make you the authoritative brand in your genre.

Have a look at some of the advantages of custom mobile app development for businesses.

  • Helps improve efficiency

Since the business apps are custom-built by keeping the business requirements in mind, it would act like a comprehensive app that takes care of diverse functions and negates the requirement of multiple apps. The apps are tailored to suit the working style as it enhances employee productivity and business ROI.

  • Offers high scalability

Regular apps might have a limited number of resources and processes. When your business is growing the apps might not be able to handle the load. Custom made apps are built by keeping in mind such parameters and could be scaled up easily when there is a requirement.

  • Secure App data

General business apps may or may not have special security features that could put your business data at risk. Having a custom app solely made for business purposes could reinforce your data security system as relevant security measures would be taken according to your business needs during app development.

  • Integrates with existing software

Business apps might be able to function smoothly with the existing software. Custom made apps are built by considering the current business software and hence are guaranteed to integrate well and function without any errors or bugs.

  • Easy to maintain

With the help of regular apps for your daily business operations, you might be risking yourself with an unknown mobile app developer. If the developer decides to discontinue the app for some reason, then you will have to find a new app and discontinue the current operations. If you are building your custom business app, you would get its complete control and will not have to depend on others for anything.

  • Helps improve customer relationships

Customised business apps allow you to send personalized updates that are related to the services and products to your existing customers in real-time. Additionally, it would allow you to access client details and receive feedback that could be leveraged to improve long-term customer relationships.

  • Facilities client data retrieval

Adding service and simple forms in the custom mobile app could help you gain the required client information. Rather than being a discreet way of collecting information, it could also help in saving the time of clients and employees as they do not have to physically submit any documents.

  • Gain real-time project access

When you are travelling, having easy access to all your work documents would be very useful. Customised apps for your business could help you easily synchronise your phone with the desktop and have access to all the work documents, calendars, tasks and so on. Retrieving brochures and contracts that could be shared with the clients becomes easy with custom business apps.

  • Ease in project management

Custom apps could be installed to keep a real-time check on the project progress and deadlines. Updates could be sent after completing each phase of the project and maintain the billing cycle for each stage of the project.

  • Record digital files for accountability

For ideas and thoughts related to the customer, one would be able to capture them easily on the phone. The recordings could then be stored in secured locations and could be accessed by authorised staff. This would help in improving accountability and serving the customers better.

App development Lifecycle

The app development lifecycle has various steps involved in a typical app development project. The steps include:

  • Planning

The first stage involves completing a business analysis and creating a mobile strategy. A business analyst, project manager and marketer would be usually involved.

  • Technical

In this stage, a technical writer would be responsible for describing all technical details and requirements.

  • Prototyping

In this phase, the sketch, wireframes and app skins are created. This is usually handled by a UX/UI designer.

  • Developing

This phase includes front-end and back-end coding segments and is usually handled by the developers.

  • Quality

During the quality assurance phase, tech requirements would be tested and the device capability would be reviewed to make sure that the app is working as it should be.

  • Publishing

The app would be finally published to the app store. Maintenance is provided on an ongoing basis as updates, new releases and new bugs might arise.

Front End and Back End Development

During the coding process, the developers face two main types of paths namely the front end and back end. Read on to find out how different both of them could be between each other. Front end developers focus on the looks of an app while back end developers focus on how the app works. If you are building the app, the front end developer would be in charge of creating the style, theme, presentation and images.

The back end developer would work on the database and the website’s security, overall site performance and the users. Programming languages could also differ. Front end developers might make use of HTML, JavaScript or CSS while the back end developers might use PHP, Ruby, Python, Java and so on.

This is commonly known as user interface and user experience (UI/UX). The UI is generally managed by front end developers while the UX is managed by back end developers. Many app development professionals are referred to as ‘full stack’ developers as they work on both front ends as well as back end.